A Little-Known, But HUGE Mistake Most "HR
Job Seekers Make on LinkedIn" That You Can Correct In 5 Minutes!
Headline is located
on the line immediately below your name on your LinkedIn profile. It’s the first thing a
headhunter, recruiter or hiring manager sees – after your name and picture.
If you’re on the walk for a new
opportunity and your headline doesn’t scream and make you stand out from the 2
million other HR people around the globe, you’re toast.
With busy, overworked recruiters who
are under the gun to find candidates for great jobs, you only have a few
seconds to grab their attention.
If you don’t, they’ll just click past
your profile and you’re SOL. However, a good headline will stop
them dead in their tracks.
REASONS
1. They’re BORING AS
HELL.
Phrases like “Results-oriented
Generalist” or “Strategic Business Partner” or “Dynamic Problem-Solver” are
used so much in HR, they don’t excite anyone. If your headline is full of these kinds
of buzzwords, you’ll just be seen as a typical schmuck in HR, no different than
anyone else.
2. They don’t
SHOWCASE WHAT YOU CAN DO.
Most HR folks just use a job title and
name of their last employer as their headline. You are much more than just your last
job. Whether you are an HR generalist,
specialist, executive, consultant, if your headline doesn’t clearly explain
your “value-add" or what you do makes other people and organizations better,
most time-strapped recruiters will just click past your profile.
3. They make you
sound DESPERATE.
If you’re in transition, don’t say in
your headline that you are “unemployed” or that you are “seeking new
opportunities.” You don’t have to hide or lie about this, but stating this
upfront in your headline merely discounts your worth. In today’s HR competitive job market,
you shouldn’t be passively sitting back hoping that recruiters and hiring
managers will find you, anyway. You should be aggressively seeking out
opportunities on your own.
In addition, no one gives a rip about
what you are looking for. They ONLY care about how you can make their job
easier and how you can solve their specific organizational problems.
Now, here’s how to
create a more compelling LinkedIn headline:
* Say WHAT you are.
* Say WHO you help.
* Say HOW you make their organization better.
* Give PROOF that you are credible.
Examples:
Talent Acquisition Executive who helps Fortune 500 companies quickly source hard-to-find IT & engineering talent. Clients include Apple & Pepsi.
Human Resources Leader who helps manufacturing and sales executives optimize & retain their high potential talent. P&G President’s Award Winner.
Organization Development Consultant who helps start-up companies grow their in-house leadership talent faster. Former OD executive at Netflix.
HR Generalist who helps corporate VPs measurably improve their staff’s engagement & productivity. Results featured in Workforce.com.
In each of these example headlines, you immediately know what the person does, who they help, how they help them, and why they are credible. And each one differentiates you from the rest of the ho-hum crowd!
However, these are merely quick examples and you can certainly craft one for yourself better than these. The 120 characters that LinkedIn gives you for your headline is valuable part of your HR career brand.
So don’t waste this asset. If you’re in the job market or anticipate that you will be soon. Go make this change in your headline…NOW!
Don’t get overlooked.
Article By: Alan Collins
Courtesy By;
Scouts HR
Competitive | Analytical | Change Agent
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